TY  - BOOK
TI  - Advertising : it's role in modern marketing
U1  - BMG-BANT 659.1 ADVa 
PY  - 1990///
CY  - Orlando: 
PB  - The Dryden Press, 
KW  - MERCADEO-INVESTIGACIONES
KW  - PUBLICIDAD
N1  - S. Watson Dunn ... [et al.]; c1990
ER  -