Diccionario de marketing 

 - Madrid  Cultural  1999 
 - 400 p.  grafs., diagrs. 
<br/><br/><label>ISBN: </label>84-8055-255-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADEO-DICCIONARIOS
<br/><br/><label>Dewey Class. No.: </label>BMG-REF 658.800 3   / DICd